Rewarding positive safety and image practices with coupons that will be redeemable at Wisconsin's favorite convenience stores.
Sheboygan, WI - The Kwik Trip Corporation will be providing coupons to their stores for ATV / UTV riders engaging in safe, responsible and ethical riding practices during the 2021 riding season. This partnership will also feature other recreations including boating, snowmobiling, off-highway motorcycles (OHM) and four-wheel drive vehicles.
The Wisconsin ATV / UTV Association will be distributing the coupons throughout the riding season as part of their mobile welcome center operations. The mobile welcome centers are deployed in high traffic areas around the state. Riders are encouraged to stop by and learn about our state's laws and ethical riding practices from the volunteer trail ambassador program.
"Our welcome centers allow us to reach out to our rider base on a one on one basis in the field. Kwik Trip will help us reward positive behaviours and encourage others to follow similar riding styles" said Randy Harden, President of the Wisconsin ATV / UTV Association.
The mobile welcome centers offer destination information, safety and regulation information and complimentary vehicle safety checks. They are staffed by over 100 certified trail ambassadors. Along with certified trail ambassadors, there are often local club representatives assisting with local level trail and route knowledge. Credentialed law enforcement officers also help staff the welcome centers.
"Since responsible riding is important to all of us, we jumped at the opportunity to partner with this Wisconsin ATV / UTV Association promotion. Safe riding practices ensure that we will always 'see you next time' at your favorite Kwik Trip store" - Teresa Clark, Kwik Trip.
The coupons will also be distributed throughout the year by over 160 Wisconsin Department of Natural Resources (DNR) wardens and 37 county law enforcement agencies. Additionally, coupons will be distributed by 101 agencies on boat patrol and 45 agencies engaged in snowmobile patrols.
This type of partnership gives us the tools and opportunities to connect with riders that we may not have been able to reach without an incentive to reward positive behaviour.