Image is Everything

To further enhance and to expand the vision of the Wisconsin ATV / UTV Association (WATVA), the leadership has recognized the need to provide a tangible set of goals to serve as a guide for the clubs and membership to believe in, to work toward, and to encourage others to join us!

WATVA promotes shared leaderships that strengthen the ability of organizations at the most local level. To best support and offer effective assistance to our members, our focus remains on helping form new OHV groups, offering meaningful help to existing ones, promoting a positive image in all things we do, and by establishing a communications network in which all can share their successes or ask for assistance with particular challenges. WATVA remains committed to provide educational programs and materials for youth and adults alike, to encourage awareness of the impact we all have on the future of the sport and industry of off-highway vehicles (OHV).

2023 Economic Impact Study Released

This study aims to evaluate the economic contributions of ATVing in Wisconsin, focusing on ATV and UTV usage while excluding rental companies and commercial dealerships to ensure a precise representation of recreational riding activity. Commercial registrations constitute a small fraction of recreational riding, less than 0.5% of all registrations, and may exhibit distinct spending patterns.

Click here to head over to the economic impact studies to view the recent release.

Let's Ride Expo 2024

Join us for the inaugural Let's Ride 2025 Expo, the ultimate celebration of off and on-road motorized recreation opportunities in Wisconsin! Join us at the Sunnyview Expo Center in Oshkosh from May 2-4, 2025, for an action-packed weekend dedicated to all things that move on wheels and water. Whether you're an ATV enthusiast, UTV adventurer, snowmobile rider, motorcycle lover, 4WD truck driver, e-bike rider, or boating aficionado, this expo has something for everyone.

Discover, Engage, and Enjoy

Vendors: Meet industry-leading vendors showcasing the latest gear, vehicles, and accessories. From high-performance ATVs to cutting-edge e-bikes, you'll find everything you need to elevate your outdoor adventures.

Activities for All Ages: The Let's Ride Expo is packed with activities designed to thrill and entertain. Kids can enjoy interactive exhibits and fun rides, while adults can participate in demos, workshops, and test drives.

Entertainment: Enjoy live entertainment throughout the weekend, featuring local bands, stunt shows, and more. There's never a dull moment at the Let's Ride Expo!

Local Food Trucks: Satisfy your cravings with delicious offerings from the best local food trucks. Sample a variety of cuisines and treat your taste buds to something special.

Statewide Clubs: Come meet and join a wide range of clubs that are the backbone to your off and on-road access.

Don't miss out on the Let's Ride 2025 Expo! Mark your calendars, gather your family and friends, and get ready for a weekend full of adventure, discovery, and excitement. We can't wait to see you there!

Click here to visit letsrideexpo.com