WATVA Image Team Guidelines

Off-Road Challenge, Moto-Cross, Radar Runs, Enduros, Hare Scrambles, Mud Runs, Hill Climbs, Poker Runs

With the increasing popularity of All Terrain Vehicles (ATV), there has also been a significant rise in the number of ATVs used in events of all types. For the most part, we at the Wisconsin ATV Association (WATVA) feel this is a good thing. Remember these events are participated in and viewed by a vast number of the general public. We need to make sure that the image and ethics being portrayed by the ATV users is one that will enhance the public's opinion of the ATV use rather than detract from it. Of even greater importance is that of safety for all participants and spectators. These suggested guidelines are intended for use by municipalities, ATV Clubs and other organizations that are planning to hold or participate in an ATV event.

  • Anyone operating an ATV should wear the recommended safety gear: helmet, eye protection, gloves, over-the ankle boots, long-sleeved shirt and long pants. By statute, anyone under 18 years old must wear a helmet.
  • The ATV should fit the operator in both physical size and engine displacement. Must be able to physically stand on the footrests/floorboards and comfortably reach all the controls. Riders must have a minimum of six inches of space between their inseam and the seat.
  • Any ATVs being operated in an event should be pre-ride inspected to be sure they are in good working order, for example: tires properly inflated, all controls including kill switches, brakes, muffler, throttle, drive train are functional, no fluid leaks, etc.
  • No Alcohol or drug use prior to or during event by participants and organizers.
  • Youth operating ATVs should be closely supervised by adults.
  • Youth under 12 years of age may not compete, all riders born after January 1, 1988 must have completed the WI DNR ATV Safety course and have the certificate in their possession.
  • By statute, children under 12 years of old may not operate an ATV on any street or highway for any reason, youth under 12 may only operate on a public trail or property under the parents ownership or control.
  • Riders should be sound / noise conscious. ATVs should comply with the 96db exhaust sound limit. (DNR Statute rule under development)
  • No more than one person should be on one ATV, unless that ATV is designed by the manufacturer to carry two persons. (in which case there should be no more than two riders)
  • Organization must have proper insurance and waivers. Then to comply with the requirements to have a safe riding environment as established by insurance and facility requirements.
  • Should have an adequate and functioning PA sound system.
  • All participating STAFF must adhere to all the above guidelines.

We hope these guidelines will be helpful in your planning of how to present ATV use to the general public. Thank you for your cooperation and consideration

Printed and Digital Media

With the increased popularity of All-Terrain Vehicles (ATV), there has been a significant rise in the negative depiction of ATVs in electronic and print media. This media allows vast numbers of the general public to view images of ATV usage, many of these show very inappropriate behavior. We must be sure that the images that are being portrayed by ATV users will enhance the public's opinion of ATV use rather than detract from that view. These suggested guidelines are intended for the use by individuals and organizations involved in the planning and construction of Print and Electronic Media.

  • Images of ATV operation should not contain any views that depict OFF-TRAIL RIDING or images that the general public would interpret as being inappropriate, unethical, or illegal. If an image would appear to not be environmentally friendly please provide a caption to explain what is happening in the image. An example would be this is a closed course event such as a Mud Run taking place on private property.
  • Absolutely no images of nudity or sexual content
  • Written material should not contain any profanity
  • Images should not be digitally altered or of copyrighted material
  • Offensive content that may cause others to be offended should be avoided
  • Images should show the ATV operator wearing the recommended safety gear: helmet, eye protection, gloves, over-the ankle boots, long-sleeved shirt and long pants.
  • No more than one person should be on an ATV, unless the ATV was designed to carry two persons (in which case there should be no more than two riders)
  • The ATV should fit the operator in both physical size and engine displacement.
  • Please avoid images of alcohol and drug use

We hope that these guidelines will be helpful in your planning of how you present ATV use to the general public. Thank you for your cooperation and consideration.

Parade Guidelines

With the increasing popularity of All Terrain Vehicles (ATVs), there has also been a significant rise in the number of ATVs being used in parades. For the most part, we at the Wisconsin ATV Association feel that this is a good thing. Remember these parades are participated in and viewed by vast numbers of the general public. We need to make sure that the image and ethics being portrayed by the ATV users is one that will enhance the public's opinion of ATV use rather than detract from it. Of even greater importance is that of safety for all participants and spectators. These suggested guidelines are intended for use by individuals and organizations involved in the planning and management of parades. These may include, but are not limited to, municipalities, ATV Clubs, and other businesses or organizations using ATVs as part of their parade entry or float.

  • Anyone operating an ATV should wear the recommended safety gear: helmet, eye protection, gloves, over-the ankle boots, long-sleeved shirt and long pants. By statute, anyone under 18 years old must wear a helmet.
  • The ATV should fit the operator in both physical size and engine displacement. Must be able to physically stand on the footrests/floorboard and comfortably reach all the controls. Rider must have a minimum of six inches of space between their inseam and the seat.
  • Any ATVs being operated in the parade should be pre-ride inspected to be sure they are in good working order, for example: tires properly inflated, all controls including kill switches, brakes, muffler, throttle, drive train are functional, no fluid leaks, etc.
  • ATVs must be properly registered (Public)
  • No alcohol or other drug use prior to or during parade.
  • Youth operating ATVs should be closely supervised by adults.
  • By statute, children under 12 years old may not operate an ATV on any street or highway for any reason. Provide responsible alternatives such as children with small ATVs on trailers with safety gear.
  • By statute, anyone born after January 1, 1988 must have in his / her possession a DNR ATV Safety Certificate while operating an ATV.
  • Wheelies or other stunts are not recommended. The ATV operator should not perform secondary tasks such as throwing candy, etc. which could distract them from riding.
  • Riders should be sound / noise conscious. ATVs should comply with the 96db exhaust sound limit. No revving engines unnecessarily.
  • No more than one person should be on one ATV, unless the ATV is designed to carry two persons (in which case there should be no more than two).

We hope this helps in your efforts to plan successful parades which are safe and enjoyable for everyone. Thank you for your cooperation and consideration.

Wisconsin ATV Association – Ethics and Image TEAM

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